Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now let's visit Roy Rogers 0:01 in his dressing room. 0:03 - Oh, hi, enjoying the rodeo? 0:06 Well, I am enjoying my favorite snack, 0:08 Post Sugar Crisps right out of the box. 0:10 It's good anytime. 0:12 And say through this special offer package of Sugar Crisp, 0:14 you can get this fine model of my ranch. 0:17 Just listen. 0:20 Announcer Yes kids, you can sure have a lot of fun 0:21 with Roy's double R bar ranch. 0:23 It's bright colored and heavy cardboard. 0:25 Here's the ranch house, the barn, 0:27 life-like cutouts of Roy, Dale and all the gang. 0:29 Here's Roy and trigger, Dale and Buttermilk, 0:32 Pat Brady, Nellie Bell, Bullet. 0:34 You get 18 pieces in all. 0:37 Here's the bonus offer package of Post Sugar Crisp 0:39 that Roy was talking about. 0:41 It says right on the back, 0:43 send the box top from this package, 0:44 plus four box tops from any Post cereal with your name 0:46 and address to the box number shown 0:50 in the lower right-hand corner of this package. 0:52 - You'll have a lot of fun with this ranch set. 0:55 So ask mom to buy you some Sugar Crisp 0:57 the next time she goes shopping. 0:59 Announcer For goodness sake, get Post, 1:00 Post Sugar Crisp. 1:04

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