Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome buckaroos to the Double R Bar Ranch. 0:04 Have you got that package of Sugar Crisp 0:07 I've been telling you about? 0:09 I sure hope you remembered to pick up a box 0:10 of my favorite cereal, cause believe me, 0:12 one taste will tell you why Sugar Crisp 0:14 is the top candy-coated cereal 0:16 with buckaroos most everywhere. 0:18 And if you took my word for it 0:20 and bought yourself a package then you know, 0:22 I wasn't exaggerating about that flavor. 0:24 Ever tasted anything so good? 0:26 Every single puff of Sugar Crisp 0:29 is sugarcoated flavored just right. 0:31 And is it crisp. 0:33 Just like I told you, 0:36 you don't know how good Sugar Crisp really is 0:38 until you try it yourself. 0:39 My three friends The Sugar Crisp Bears 0:41 will back me up on that. 0:43 Listen. 0:44 ♪ Post Sugar Crisp just can't be beat. ♪ 0:47 ♪ The candy-coated cereal treat ♪ 0:48 ♪ honey, flavored sugar, sweet. ♪ 0:50 ♪ Crispy puffs of wholesome wheat. ♪ 0:52 ♪ Post Sugar Crisp! ♪ 0:54 ♪ For breakfast it's dandy. ♪ 0:56 ♪ For snacks it's so handy. ♪ 0:58 ♪ Or eat it like candy. ♪ 1:00 ♪ For goodness sake get Post Sugar Crisp! ♪ 1:02 And riders that lip-smacking flavor of sugar crisp 1:08 is matched only by the energy and balance it gives you. 1:11 So you ask your mom to keep a box handy around the house. 1:14 Post Sugar Crisp a honey of a cereal. 1:17 Now let's get on with today's story. 1:20

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