Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - [Commercial Announcer] And now let's stop for a minute. 0:01 ♪ It's time for Post. Post Sugar Crisp. ♪ 0:03 ♪ It's early morning at the mill ♪ 0:08 ♪ Three bears have cause to worry. ♪ 0:09 All Three Bears Who'll save us from the drilling saw! 0:11 ♪ Roy Rogers in a hurry. ♪ 0:13 ♪ He aims his pistol carefully. ♪ 0:15 Bear I'll be a nervous wreck fast! 0:17 ♪ Roy shoots. ♪ 0:18 (bullet ricocheting) Bear Huzzah! 0:20 ♪ Roy says. ♪ Roy Rogers Let's go to breakfast. 0:21 ♪ The cereal's Post Sugar Crisp ♪ 0:22 ♪ American's new favorite. ♪ 0:24 ♪ It's sweetened for you just enough ♪ 0:25 ♪ With honey there to flavor it. ♪ 0:27 ♪ It's sugar coated puff of wheat ♪ 0:29 ♪ It's crunchy through and through. ♪ 0:31 ♪ No crisper dish for breakfast time ♪ 0:33 ♪ And in-between meals too. ♪ 0:35 ♪ Eat Sugar Crisp with milk or cream ♪ 0:37 ♪ Or from the box like this. ♪ 0:38 ♪ It gives you tasty nourishment ♪ 0:40 ♪ You can't afford to miss. ♪ 0:42 Roy Rogers Yes sir, buckaroos. 0:45 Sugar Crisp is my favorite because it tastes so good. 0:46 It'll be your favorite too, once you try it. 0:49 You can eat it any time. Even right out of the box. 0:51 - [Commercial Announcer] Get Post Sugar Crisp right away. 0:55 ♪ For breakfast it's dandy. ♪ 0:57 ♪ For snacks it's so handy. ♪ 0:59 ♪ Or eat it like candy. ♪ 1:01 ♪ For goodness sake it's Post Sugar Crisp. ♪ 1:03

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