Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horse galloping) 0:02 - Howdy buckaroos. 0:05 Welcome to the Double R Bar Range. 0:06 And wait 'til you see Post's Sugar Crisp has a surprise 0:08 in store for you. Right Dale? 0:11 - Yes indeed. In your grocery store, 0:13 this special package of Post's Sugar Crisp has 0:15 a big surprise pack inside. 0:18 Did you ever see a picture that jumps right out at you? 0:21 See? It says "Roy Rogers Three-dimension Pictures" 0:24 right on front and packed inside are four special pictures. 0:28 Plus this special viewer. 0:34 Here on this flat card is a picture of Roy on Trigger, 0:36 but when you look through this special viewer, 0:40 it jumps right out in three-dimension. 0:42 Real life and what exciting pictures, riders. 0:46 Pictures of the whole Roy Rogers gang 0:50 and a whole batch of Trigger's tricks. 0:52 There are 48 Roy Rogers pictures in all. 0:54 All three-dimensional. 0:57 And every 3D package of Sugar Crisp contains 0:59 four pictures plus the 3D viewer inside. 1:02 - This special 3D package is free of extra cost, riders. 1:07 Get the candy-coated breakfast cereal 1:10 with golden honey flavor. 1:11 Mighty delicious. Just ask Roy Rogers, king of the cowboys. 1:13 - Sugar Crisp is king of the candy-coated cereals. 1:18 You just try it. Well, let's get started with today's story. 1:20

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