Post: Sugar Crisp Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Sugar Bear One day, Christopher Wheat was 0:01 walking in the zoo, eating Post Sugar Crisp, when... 0:02 - Help, help! 0:05 The gorillas are escaping! 0:06 - I'd like to help. 0:09 - You can help, Chris. 0:10 You've been eating Sugar Crisp. 0:11 They're made of wheat to help make you strong, 0:13 give you muscles! 0:15 (gorillas crash) 0:17 (frantic music) 0:18 (gorilla falls) 0:21 (wood bonks) 0:24 (victory fanfare) 0:26 Sugar Bear And that's how 0:28 Christopher Wheat became a hero! 0:29 - I owe it all to Post Sugar Crisp! 0:31 Sugar Bear Yep, gives you the muscles of wheat. 0:33 For breakfast, it's dandy, for snacks it's like candy! 0:35 Both Post Sugar Crisp. 0:38

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John W. Hartman Center for Sales Advertising & Marketing History

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