Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Roy will be back pronto, folks, 0:01 but right now, here's another yarn for you. 0:03 ♪ Step right up 'cause here we go ♪ 0:06 ♪ With a big Post's Sugar Crisp magic show ♪ 0:08 ♪ We'll show you why it's so delicious ♪ 0:10 ♪ The favorite among cereal dishes ♪ 0:13 ♪ First we need to grow some wheat ♪ 0:15 ♪ And then we make it good to eat ♪ 0:17 ♪ And now before your very eyes ♪ 0:19 ♪ We puff them up four times their size ♪ 0:22 ♪ And then for flavors, sweet and sunny ♪ 0:24 ♪ We take some sugar and some honey ♪ 0:26 ♪ And when we mix them up enough ♪ 0:28 ♪ We candy coat each single puff ♪ 0:31 ♪ That's why sugar crisps taste so sweet ♪ 0:33 ♪ The candy coated cereal treat ♪ 0:35 ♪ In the three bears package red, white, and blue ♪ 0:37 ♪ On the grocer's shelf, it's waiting for you ♪ 0:39 Narrator Enjoy Post's Sugar Crisps three ways. 0:42 As a cereal, as a snack and as candy right out 0:44 of the box, remember. 0:47 - As a cereal, it's dandy. 0:48 - Or snack, it's so handy. 0:50 - Or eat it like candy. 0:51 ♪ Post's Sugar Crisp ♪ 0:52

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