Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (thunder crashing) 0:01 ♪ At Three Bears Milk Bar, one stormy night ♪ 0:02 ♪ The boys are drinking milk with all their might ♪ 0:05 ♪ And eating the cereal they like the most ♪ 0:07 ♪ Sugar Crisp that's made by Post's ♪ 0:09 ♪ When all of a sudden came a terrible dip ♪ 0:12 ♪ It's Bart McFinn ♪ 0:15 ♪ A rough tough guy from Cherokee ♪ 0:16 (guns firing) 0:18 ♪ That's me! ♪ 0:20 ♪ I'ma a-lookin for Fearless Frank McCall ♪ 0:21 ♪ We're shootin' it out for once and for all ♪ 0:23 ♪ We'll shoot all right, and I won't Miss ♪ 0:25 ♪ But first I'm a-gonna finish this ♪ 0:28 ♪ And the cereal's dandy, oh man, what a treat ♪ 0:30 ♪ Just pour on the milk and you're ready to eat ♪ 0:32 ♪ "It's great" says Old Prospector Fitch ♪ 0:35 ♪ When you dig into this you're strikin' it rich ♪ 0:37 ♪ "For snacks it's so handy" says Checker Chap Fred ♪ 0:39 ♪ Post's Sugar Crisp keeps you a jump ahead ♪ 0:42 ♪ "I eat it like candy," says Piano Pete ♪ 0:44 ♪ "I play with one hand, with t'other I eat" ♪ 0:47 ♪ But back to the feud betwixt Frank and McFinn ♪ 0:49 ♪ Frank's eatin' is done, let the shootin' begin ♪ 0:51 ♪ They're reachin', "O'Glory!" The bullets'll fly ♪ 0:53 ♪ What's this? Why it looks like they see eye to eye ♪ 0:56 ♪ A man who eats Sugar Crisp can't be so bad ♪ 0:58 ♪ When a guy eats this stuff he can't stay mad ♪ 1:01 ♪ Post's Sugar Crisp made them the greatest of friends ♪ 1:03 ♪ And that's how it is now the story now ends ♪ 1:05 Narrator Look for the package with the three bears on it 1:08 and get Sugar Crisp; a famous Post's cereal. 1:10

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