Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (light music) 0:02 ♪ Three bears in the Chuckwagon ♪ 0:05 ♪ Way out west ♪ 0:07 ♪ Carrying the cereal they like best ♪ 0:08 - Whoa, it's Sugar Crisp. 0:10 ♪ As a cereal, it's dandy ♪ 0:12 ♪ For a snack, it's so handy ♪ 0:15 ♪ Or eat it like candy ♪ 0:17 ♪ As a cereal, it's dandy ♪ 0:20 ♪ Or eat it like candy ♪ 0:21 ♪ Post Sugar Crisp ♪ 0:23 Announcer There's no cereal more delicious 0:25 than Post Sugar Crisp. 0:26 Just pour on milk or cream. 0:28 You'll never sugar. 0:29 Sugar Crisp is candy-coated right down 0:30 to the last wheat puff in the box. 0:32 It hits the spot as a snack, and you'll enjoy it 0:34 as candy right out of the box. 0:36 Yes, Sugar Crisp, the freeway treat 0:38 that's fun to eat. 0:40 - As a cereal, it's dandy. 0:41 - For a snack, it's so handy. 0:43 - Or eat it like candy. 0:44 ♪ Post Sugar Crisp ♪ 0:45 Announcer Get this red, white and blue package 0:47 with the three bears on it. 0:49

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:41