Post: Sugar Coated Corn Flakes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (drumming) 0:01 - Any new business? 0:02 - This is new. 0:04 - Hey, you can't come in here! 0:05 - Hey! 0:07 - Here's new Post Sugar Coated Corn Flakes. 0:08 - Wow, that's different! 0:10 - Wow! 0:12 (magical poof) 0:12 - Wow is my middle name. 0:13 Group Who are you? 0:15 - Cornelius W for Wow Sugar Cold. 0:16 And don't call me Corney. 0:19 Now if you'll lend an (clears throat) ear (laughs), 0:21 you might hear something that'll bowl you over. 0:24 (laughs) 0:27 Make way for brand new Post Sugar Coated Corn Flakes. 0:28 Sweeter by the handful. 0:32 Crisper by the bowlful. 0:34 All the energy a bowl can hold. 0:36 Everybody loves 'em. 0:38 ♪ Any new cereal is fine with me ♪ 0:41 ♪ As long as you spell it ♪ 0:43 ♪ P O S T ♪ 0:44 ♪ But Sugar Coated Corn Flakes happen to be ♪ 0:46 ♪ A little bit better ♪ 0:48 ♪ And a little bit sweeter ♪ 0:49 ♪ Than any other corn flakes happen to be ♪ 0:51 - Look for me on every box 0:54 of new Post Sugar Coated Corn Flakes 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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