Post: Rice Krinkles Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Voom, voom, voom! 0:01 Today, so I have exciting story to tell 0:03 about beautiful new Ford Mustang car. 0:06 And inside car, boy and mother and shopping bag. 0:09 And inside bag, box of Post Rice Krinkles. 0:13 And inside box of Post Rice Krinkles... 0:17 - Wow, Mom, boy oh boy! 0:20 There's a Mustang car inside the Rice Krinkles! 0:22 - (laughs) Oh no, dear. 0:26 The Rice Krinkles are inside our Mustang. 0:26 Boy But there is a Mustang inside the Rice Krinkles. 0:29 - Oh, there is a Mustang inside the Rice Krinkles. 0:33 - A Mustang just like ours. 0:36 - And so sugary Rice Krinkles give happy ending to story. 0:38 Boy gets Mustang, you do too! 0:42 Inside Post Rice Krinkles. 0:45 Collect them all. 0:47 Convertible, hard top and fast back. 0:48 Race with your friends! 0:51 You go voom voom when you get Mustang car free 0:53 inside Post Rice Krinkles. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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