Post: Rice Krinkles Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Presenting only sugar crinkle cereal in the world, 0:01 Post Rice Krinkles! 0:05 - What'd you say? 0:08 - So I say... 0:10 (gong sounds) 0:12 Rice that is crinkled is sweetest to eat 0:12 'cause it's crinkled with sugar, and sugar is sweet. 0:14 Now what you say? 0:17 - Same as you! 0:18 Krinkles are crinkly and sweetest to eat, 0:20 'cause... 'cause they're, uh... 0:22 - Crinkled. 0:24 - Crinkled! Crinkled with sugar, and sugar is sweet! 0:25 - Ah, so! 0:28 (cymbals clap) 0:29 And maybe you'll find a free surprise inside! 0:33 Wonder what it could be? 0:36 ♪ Start your day ♪ 0:39 - ♪ A little bit better ♪ 0:41 - With sugar and rice and everything nice, 0:43 that's Post Rice Krinkles! 0:46 Also start day with free surprise inside. 0:48 Remember, only sugar crinkled cereal in the world is 0:51 Post Rice Krinkles! 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:28:24