Post: Rice Krinkles Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey kids, 0:01 now you get free So-Hi acrobat toy 0:02 inside Post Rice Krinkles. 0:04 Boy What'd you say? 0:07 - So-Hi say, 0:08 (gong chimes) 0:10 rice that is crinkled is sweetest to eat, 0:11 cause it's crinkled with sugar, 0:13 and sugar is sweet. 0:15 Now oh what you say? 0:16 - Same as you. 0:17 Krinkles are crinkly and sweetest to eat, 0:18 cause, cause they're. 0:21 - Crinkled. 0:23 - Crinkled! 0:24 Crinkled with sugar and sugar is sweet. 0:25 - Also. 0:27 (cymbals chime) 0:28 (wind chime rings) 0:30 And look, free acrobat inside. 0:32 - Let me see. 0:35 Boy It looks like you So-Hi. 0:36 - Sure, it's a So-Hi acrobat toy boy. 0:38 Look, twirl it in your fingers 0:40 (girl laughs) and I do tricks. 0:42 (girl laughs) I hang by heels. 0:44 I hang by toes. 0:46 (girl laughs) 0:47 How I end up, 0:48 nobody knows. 0:49 (girl laughs) 0:50 - This is fun. 0:51 - Sure is. 0:52 - So-Hi say, 0:54 get my free acrobat toy now 0:55 (gong chimes) 0:57 In Post Rice Krinkles. 0:58

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