Post: Rice Krinkles Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cabinet doors open) 0:01 - Presenting only Krinkles cereal in the world, 0:02 Post Rice Krinkles. 0:06 Kid What'd you say? 0:08 - So I say 0:10 (gong rings) 0:11 Rice that is crinkled 0:12 is sweetest to eat 0:13 'cause it's crinkled what you are, 0:15 and you are is sweet. 0:16 Now what you say? 0:17 - Same as you! 0:19 Krinkles are crinkly and sweetest to eat. 0:19 'Cause. 'Cause they're - 0:22 - Crinkled! 0:24 - Crinkled! 0:25 Crinkled with sugar and sugar is sweet! 0:26 - Ah so! 0:28 (cymbals ring) 0:29 (bells chime) 0:32 And look! Now you'll get free surprise inside. 0:34 Kid Oh boy! 0:36 - [Cartoon Character] Ahh free plastic block 0:38 and wheels for a truck inside. 0:39 And on back of Krinkles box is body for truck. 0:41 This one tow truck. 0:43 - Terrific! 0:45 - [Cartoon Character] Much fun to cut out pieces 0:46 and put together yourself. 0:48 - This is wow! 0:49 - [Cartoon Character] Get ice truck from other Krinkles box. 0:51 Get free tow truck or ice truck now. 0:53 (gong rings) 0:56 With Post Rice Krinkles! 0:57

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