Post: Rice Krinkles Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (So-Hi grunting) 0:01 - So-Hi raise anchor and sail away 0:05 to hop on Post Rice Krinkles box. 0:09 (So-Hi giggling) 0:12 Now inside Krinkles box, you get free plastic boat bow. 0:13 And this only beginning. 0:17 (gong ringing) 0:19 On back of Krinkles box, 0:20 you get super structure for floating boat. 0:21 This one tug boat. 0:24 Excuse, please. 0:26 Much fun for everyone. 0:27 (So-Hi giggling) 0:29 You put it together yourself, 0:30 and get the cabin cruiser from another Krinkles box, 0:33 and speed boat from another. 0:37 Collect three different boats in all. 0:39 So-Hi see. 0:42 (gong ringing) 0:43 Sugar and rice and everything nice. 0:45 That's Post Rice Krinkles. 0:47 ♪ Start your day a little bit better ♪ 0:50 And good free boat with Post Rice Krinkles. 0:53 Ah, so good. 0:56 (So-Hi giggling) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:27:52