Post: Rice Krinkles Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi! 0:02 - Look! He's only so high. 0:02 - My name is So-Hi! 0:04 Famous for Post Sugar Coated Rice Krinkles! 0:06 - You don't say? 0:10 - I do say! 0:12 (gong echoes) 0:13 In Sugar Coated Rice Krinkles package, 0:14 you get those trading cards free. 0:16 - There's Roger Maris! 0:19 - One of two top major league stars on all Post cereals! 0:21 - Wow! These cards are fun. 0:25 - Look inside Clinton's pocket for free baseball player. 0:28 - This one's a batter. 0:32 - You can collect all these and more! 0:33 So-Hi say 'Sugar and Rice and everything nice!' 0:36 There's Post Sugar Coated Rice Krinkles. 0:43 ♪Start your day a little bit better.♪ 0:46 Get free trading cards outside, 0:49 free baseball player inside. 0:51 So, Post Sugar Coated Rice Krinkles - ah so good! 0:53

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John W. Hartman Center for Sales Advertising & Marketing History

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