Post: Raisin Bran, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man humming) 0:01 (cabinet opening) 0:03 (man humming) 0:05 (cereal rustling) 0:07 (man chewing) 0:09 (cat meowing) 0:11 - [Voice Over Artist] This is a raisin snitcher, 0:13 snitching raisins. 0:15 Those raisins will never be missed. 0:17 - Mmm. Mmm. 0:19 (door slamming) 0:20 Because Post puts so many, many raisins 0:23 in Post Raisin Bran. 0:25 (high heels clicking) 0:27 (cereal rustling) 0:29 (cabinet closing) 0:31 - Morning, grandpa. 0:33 - Morning. 0:35 - Hi. 0:36 - Hinge broken again? 0:36 - It was. 0:38 (background chatter) 0:39 All the time. 0:40 - [Voice Over Artist] Crisp, golden bran, 0:41 and lots and lots of sweet tender raisins 0:42 make Post the raisin bran most people like best. 0:45 (milk pouring) 0:48 In fact, Post puts so many, many raisins 0:49 in Post Raisin Bran, 0:51 raisin snitchers can get away with... 0:52 - Raisins. 0:54 - [Voice Over Artist] Post cereals make breakfast 0:55 a little bit better. 0:57 (sign slamming) 0:58 Post cereals from General Foods. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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