Post: Raisin Bran, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Little Girl There they are! 0:01 (crowd screams) 0:03 ♪ Run, run, run ♪ 0:04 ♪ Run to the raisins ♪ 0:05 Crowd After them, it's the Post Raisin Counters! 0:06 ♪ Yum yippy yum ♪ 0:08 ♪ Yippy yum sugar raisins ♪ 0:09 ♪ Post Raisin Bran in stores ♪ 0:10 Kevin And, the all new Raisin Bran 0:12 with sugar raisins is: 0:13 Crowd Screams Post Raisin Bran! 0:15 Kevin Yeah! 0:16 Kevin When's the next town? 0:17 Conductor We're almost there. 0:18 - Ha-ha. 0:19 (fun jams) 0:20 ♪ Forty yum, forty yum ♪ 0:21 ♪ Sugar raisins ♪ 0:22 ♪ Five-Fifty yum sugar raisins ♪ 0:23 ♪ Post Raisin Bran there's more ♪ 0:25 Kevin Beautiful! 0:26 Crazy Teen I love their eyes! 0:27 - [Blonde Crazy Teen] I love their Raisin Bran! 0:28 Kevin Begin now Daddy! 0:30 ♪ Nine-ninety yum ♪ 0:32 ♪ Ninety yum sugar raisins ♪ 0:32 Kevin Yes! 0:33 ♪nine fifty nine sugar raisins ♪ 0:34 Kevin Go! 0:35 ♪ Yum yippy yum ♪ 0:36 ♪ Yippy yum sugar raisin ♪ 0:37 ♪ Post Raisin Bran ♪ 0:38 (crowd singing) 0:41 Kevin Full of sugar raisins. 0:42 - Sweeter raisins that come with sugar. 0:43 - Come to Post Raisin Bran! 0:46 You can get Post Raisin Bran and Post Tens too! 0:47 Right raisin counters? 0:51 Raisin Counters Right Kevin! 0:52 Kevin Oh- you know it! 0:53 ♪Post cereal makes breakfast ♪ 0:55 ♪ a little bit better! ♪ 0:57 (piano end note) 0:58