Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (shush noise) 0:01 - Who are you? 0:02 - I'm a raisin counter, but Post Raisin Bran, 0:03 the delicious fruit and cereal treat 0:07 has raisins, raisins, and more raisins. 0:09 So many more plump, juicy raisins, 0:11 I just can't count them all. 0:13 - Well, don't count 'em, let's eat 'em! 0:15 - All righty, let's take a raisin break. 0:17 ♪ Start your day a little bit better ♪ 0:22 ♪ Start your day with Post Raisin Bran ♪ 0:25 ♪ Start your day with raisins, raisins, raisins ♪ 0:29 ♪ Better start out with the most ♪ 0:32 ♪ With the lots of raisins, Raisin Bran ♪ 0:35 ♪ Fresh from Post. ♪ 0:37 - This is neat! 0:39 - Sure, but I've got to get back 0:40 and make sure Post Raisin Bran 0:42 has raisins, raisins, and more raisins. 0:43 Raisin lovers? 0:46 Unison Yes? 0:48 Raisin Counter I still can't count them all. 0:49 - Are you giving up? 0:51 - I'll never give up. 0:52 Post Raisin Bran is the challenge 0:53 of a raisin counter's lifetime. 0:55 (fast counter ticking) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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