Post: Raisin Bran, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ My name is Maisie the raisin ♪ 0:04 ♪ And my name is Jake the flake ♪ 0:06 ♪ Oh what a sweet combination we make ♪ 0:09 ♪ Known to the world as Post's Raisin Bran Flakes ♪ 0:11 ♪ We've got a story to tell you ♪ 0:14 ♪ It happened not too long ago ♪ 0:16 (crowd chattering) 0:19 ♪ It's at the circus ♪ 0:20 ♪ The big tent is packed ♪ 0:22 ♪ There are funny old clowns and an animal act ♪ 0:23 ♪ But now comes the act that the people all love ♪ 0:26 ♪ The flying trapeze so high up above ♪ 0:29 ♪ The Great Fandazzle the star of the show ♪ 0:32 ♪ He's high on his swing but he's sure feeling low ♪ 0:35 ♪ He's blue and depressed ♪ 0:38 ♪ All woe I could say ♪ 0:39 ♪ Everything 'round him looks dismal and gray ♪ 0:41 ♪ But we'll cheer him up ♪ 0:44 ♪ Oh he'll be a new man ♪ 0:45 ♪ When he tastes a bowl of that Post's Raisin Bran ♪ 0:46 ♪ The flakes and the raisins are really a team ♪ 0:49 ♪ They give you a flavor that's right on the beam ♪ 0:52 ♪ The raisins are making the flakes taste so swell ♪ 0:55 ♪ The flakes make the raisins delicious as well ♪ 0:58 ♪ One bowl of those flakes ♪ 1:01 ♪ And those raisins and he's ♪ 1:03 ♪ Ready to swing on his flying trapeze ♪ 1:04 ♪ Fandazzle flip flop without any net ♪ 1:07 ♪ Will he make it ♪ 1:10 ♪ You bet ♪ 1:12 ♪ He's back in the swing ♪ 1:13 ♪ He's a real happy man ♪ 1:15 ♪ He owes it all to Post's Raisin Bran ♪ 1:16 ♪ I'm Maisie the raisin ♪ 1:20 ♪ I'm Jake the flake ♪ 1:21 ♪ Together we're Post's Raisin Bran ♪ 1:22 ♪ That's us ♪ 1:24 Announcer You'll love this great fruit and cereal treat. 1:25 Ask mom next time she shops to get Post's Raisin Bran. 1:27 ♪ My name is Maisie the raisin ♪ 1:38 ♪ And my name is Jake the flake ♪ 1:40 ♪ Oh what a sweet combination we make ♪ 1:43 ♪ Known to the world as Post's Raisin Bran Flakes ♪ 1:46 ♪ We've got a story to tell you ♪ 1:48 ♪ It happened not too long ago ♪ 1:51 (crowd cheering) 1:53 ♪ Here's Hotfoot Harry the star of the track ♪ 1:56 ♪ It's the meet of the year ♪ 1:58 ♪ But the last time to lap ♪ 2:00 ♪ His body is willing but his spirit is low ♪ 2:02 ♪ With a shot put he hits his own toe ♪ 2:04 (Harry screaming) 2:07 ♪ He's big and he's strong ♪ 2:08 ♪ But he's feeling so sad ♪ 2:10 ♪ His pole vault is faulty ♪ 2:11 (Harry crashing) 2:12 ♪ Too bad ♪ 2:13 ♪ Poor Harry's so low that he can't clear the hurdle ♪ 2:14 (Harry crashing) 2:17 ♪ In fact in this race he got beat by a turtle ♪ 2:18 Crowd Hey, Harry! 2:20 Come on, take some Post's Raisin Bran! 2:22 ♪ You'll be back on the track ♪ 2:24 ♪ A right happy man ♪ 2:25 ♪ 'Cause the flavor of the raisins and the flakes combined ♪ 2:26 ♪ Makes the best kind of eating that a fella can find ♪ 2:29 ♪ The raisins are making all the flakes taste swell ♪ 2:32 ♪ While the flakes make the raisins delicious as well ♪ 2:35 ♪ One bowl and Harry is back in the race ♪ 2:37 ♪ With a song in his heart and a smile on his face ♪ 2:40 ♪ He ran just like a deer ♪ 2:43 ♪ Once again he's the star ♪ 2:45 ♪ His broad jumps' the longest by far ♪ 2:46 (Harry crashing) 2:49 ♪ Yes Post's Raisin Bran makes a real breakfast treat ♪ 2:50 ♪ It's a blue ribbon winner that just can't be beat ♪ 2:53 ♪ I'm Maisie the raisin ♪ 2:56 ♪ I'm Jake the flake ♪ 2:58 ♪ Together we're Post's Raisin Bran ♪ 2:59 ♪ That's us ♪ 3:01 Announcer You'll love this great fruit and cereal treat. 3:02 Ask mom next time she shops to get Post's Raisin Bran! 3:04 ♪ My name is Maisie the raisin ♪ 3:28 ♪ And my name is Jake the flake ♪ 3:30 ♪ Oh what a sweet combination we make ♪ 3:33 ♪ Known to the world as Post's Raisin Bran Flakes ♪ 3:35 ♪ We've got a story to tell you ♪ 3:38 ♪ It happened not too long ago ♪ 3:40 (water bubbling) 3:43 ♪ Danny the diver ♪ 3:47 ♪ He's brave and he's bold ♪ 3:48 ♪ He's down in the deep and searching for gold ♪ 3:50 ♪ But today our Danny is blue as the sea ♪ 3:53 ♪ And the floor of the ocean's no lower than he ♪ 3:55 ♪ The treasure he seeks is right over there ♪ 3:58 ♪ But it feels so gloomy ♪ 4:01 ♪ He just doesn't care ♪ 4:03 Crowd Hey, Dan! 4:04 Look over there! 4:05 Man A maid in distress! 4:06 An octopus got her! 4:07 - Help, help! 4:08 S.O.S! 4:09 ♪ Will somebody save her ♪ 4:10 ♪ Just leave it to Dan ♪ 4:11 ♪ As soon as he's eaten some Post's Raisin Bran ♪ 4:13 ♪ The flavor of the raisins and the flakes is grand ♪ 4:15 ♪ It's the best kind of eating on the sea or on land ♪ 4:18 ♪ The raisins are making all the flakes taste swell ♪ 4:21 ♪ While the flakes make the raisins delicious as well ♪ 4:23 ♪ Now he's eaten he's happy ♪ 4:26 ♪ He'll save her from harm ♪ 4:28 ♪ Unhand that maid or I'll break every arm ♪ 4:29 ♪ Biff bang sock pow ♪ 4:32 ♪ Look at our Dan ♪ 4:34 ♪ He's rescued the maid thanks to Post's Raisin Bran ♪ 4:35 ♪ Dan's found many treasures but the one he likes most ♪ 4:38 ♪ Is found eating Raisin Bran made by Post's ♪ 4:40 ♪ I'm Maisie the raisin ♪ 4:43 ♪ I'm Jake the flake ♪ 4:45 ♪ Together we're Post's Raisin Bran ♪ 4:46 ♪ That's us ♪ 4:48 Announcer You'll love this great fruit and cereal treat! 4:49 Ask mom next time she shops to get Post's Raisin Bran! 4:51