Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Shh! 0:01 Who are you? 0:02 - I'm a raisin counter. 0:03 But Post Raisin Bran, the delicious fruit and cereal treat, 0:05 has more raisins than ever before. 0:09 So many more plump, juicy raisins, 0:11 I just can't count them all. 0:13 - Well, don't count them! Let's eat 'em! 0:15 - Alrighty, let's take a raisin break. 0:17 (whimsical big-band music) 0:20 ♪ Raisin, raisin, raisin ♪ 0:22 ♪ Post Raisin Bran ♪ 0:23 ♪ Much more raisins ♪ 0:25 ♪ Raisins and bran ♪ 0:27 ♪ Post Raisin Bran, golden bran ♪ 0:28 ♪ More raisins and ♪ 0:30 ♪ Just a little better ♪ 0:32 ♪ A little bit better ♪ 0:33 ♪ Than any other cereal happens to be ♪ 0:35 - This is neat! 0:39 - Sure, but I've gotta get back 0:40 and make sure Post Raisin Bran has more raisins, 0:41 many more raisins than ever. 0:44 Raisin lovers! 0:46 Together Yes? 0:48 Raisin Counter I still can't count them all. 0:49 - Are you giving up? 0:51 - I'll never give up. 0:52 Post Raisin Bran is the challenge 0:53 of a raisin counter's lifetime. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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