Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (carnival music) 0:01 Narrator Kids, it's fun, fun, Fun-a-Rama time! 0:02 And that means that right now, 0:06 you get surprise toys, games and gifts 0:08 with your favorite Post cereal 0:11 in the special Fun-a-Rama boxes. 0:13 Just look at these boxes of Post Raisin Bran. 0:16 You get four different Fury games free, 0:19 right on the backs of Raisin Bran packages. 0:22 Let Joy tell you about them. 0:24 - Kids, Jim and I worked out these swell games. 0:26 They're all about ranch life. 0:29 We call this one the Broken Wheel Ranch Bronco Race. 0:30 And in this game, you have all the excitement 0:33 of rescuing Fury and there are two more, 0:34 Broken Wheel Roundup and Fury Saddle Up Game. 0:37 Narrator These Fury games are free, 0:41 right on the packages of Post Raisin Bran, 0:43 the only cereal in the world with sugar-coated raisins. 0:46 These golden-crisp flakes 0:50 with the big juicy raisins are great 0:51 and you'll have lots of fun 0:54 playing these Fury games on the back of the package. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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