Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer If you can write your name, 0:01 you may win a new Plymouth Fury 0:03 in Post Cereals' Plymouth Sweepstakes. 0:04 Thanks to Post Raisin Bran, 0:07 the raisin bran with more raisins than ever before. 0:09 Look on the back of this Post Raisin Bran package 0:12 and you'll find out how anyone in your family 0:14 may win this wonderful 1960 Plymouth Fury. 0:17 Two Furys will be given away every week for 10 weeks. 0:20 And that's not all. 0:23 There are also 50 Fury Juniors for the kids, 0:24 real cars that go a safe five miles an hour, 0:27 and 5,000 Plymouth scale models. 0:31 It's easy to win a prize. 0:34 Just send in the ballot 0:35 on the back of this Post Raisin Bran package, 0:36 or any piece of paper with your name and address, 0:39 to Post Office Box 600, New Brighton, Minnesota. 0:41 10 separate drawings. 0:45 If you don't win one week, 0:46 you're eligible for the next or the next. 0:48 So get some delicious Post Raisin Bran, 0:50 the fruit and cereal treat 0:53 with more raisins than ever before, 0:54 and enter the Post Plymouth Sweepstakes right away! 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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