Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (television static) 0:00 - Psst, want to show mom how smart you are? 0:02 - Sure. 0:05 - Okay, tell your mother Post Raisin Bran is definitely nutritional. 0:07 - That means it's good for you. 0:11 - Post Raisin Bran is definitely nutritional! 0:13 - What? 0:16 - Now say, Post Raisin Bran is uniquely delicious. 0:17 - That means there's even more plump, juicy, 0:21 sugar-coated raisins than ever. 0:24 - Post Raisin Bran is uniquely delicious. 0:25 - Is that you, Junior? 0:28 - Now say, Post Raisin Bran is a necessity of life. 0:30 - Post Raisin Bran is a necessity of life. 0:35 - Why, you're a genius! 0:37 (upbeat music) 0:40 ♪ Most any cereal is fine with me ♪ 0:41 ♪ As long as you spell it P O S T ♪ 0:43 ♪ Cause all Post cereals happen to be ♪ 0:46 ♪ Just a little better than any old cereal happens to be ♪ 0:49 - Post Raisin Bran, with more raisins than ever before. 0:53 - Uniquely delicious, that means they're good. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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