Post: Raisin Bran, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (harp playing) 0:02 (boy giggling) 0:03 - Come on! 0:04 Wee! 0:06 Let's surprise Joey and PeeWee and make breakfast! 0:07 - Okay! Spoons! 0:10 (ding) 0:11 - Bowls! 0:12 (gong) 0:13 Together Post Raisin Bran! 0:14 (chime) 0:15 - Mmm, sugar-coated raisins! 0:16 - And crispy flakes! 0:18 Hey, they're for Joey and PeeWee! 0:20 Shh! Here they come! 0:22 Together Surprise! 0:24 - Boy, what a surprise. Post Raisin Bran! 0:25 It's the only fruit and cereal treat in the world 0:29 with sugar-coated raisins. 0:31 - Sure, that's why Post Raisin Bran 0:33 happens to be just a little bit better. 0:35 ♪ Most any cereal is fine with me ♪ 0:37 ♪ As long as you spell it P-O-S-T ♪ 0:40 ♪ 'Cause all Post cereals happen to be ♪ 0:42 - Just a little better. 0:45 - A little bit better. 0:47 (boy whistling) 0:48 ♪ A little bit better ♪ 0:50 ♪ Than any other cereal happens to be ♪ 0:51 - Kids, get Post Raisin Bran. 0:54 It's the only fruit and cereal treat 0:56 with sugar-coated raisins. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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