Post: Puffed Corn Flakes Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd applauding) 0:01 - Thank you, thank you, folks. 0:02 And what are you going to do for us, sir? 0:04 - I will now whistle "Swanee River" 0:06 while eating a bowl of new Post Puffed Corn Flakes. 0:08 - Uh, Muriel, did he say, puffed corn flakes, not flat? 0:11 - Did you say puffed? 0:15 - Yes, new Puffed Corn Flakes from Post. 0:16 They taste crisper because they're puffed up crisp. 0:19 Once you've had 'em puffed, plain corn flakes aren't enough. 0:23 Oh, here's some for big Al. 0:26 - He says once you've had 'em puffed, 0:29 plain corn flakes aren't enough. 0:31 - Well, now I've heard everything. 0:33 - You haven't heard me whistle "Swanee River" 0:35 while eating new Puffed Corn Flakes. 0:37 (whistling "Swanee River") 0:39 - Amazing, never came across anything like it. 0:43 - You want to hear more? 0:46 - No, eat more. 0:47 Let's hear it for amazingly crisper new Puffed Corn Flakes. 0:49 (audience clapping) 0:54 From Post. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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