Post: Puffed Corn Flakes Cereal, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is good, it really is. 0:00 Male What are they? 0:02 - Well, they're Post Puffed Corn Flakes. 0:03 Male Tell me how they're different 0:04 from plain corn flakes. 0:06 - It has the taste of corn flakes 0:07 when you first start to pour the milk on. 0:09 But it keeps the taste. 0:11 It's kind of a nuttier taste, you know? 0:13 Because of the crispness. 0:15 Much, much crispier, listen. 0:16 (man crunches corn flakes) 0:18 Male Why do you think it is crispier? 0:20 - I think because they're puffed up. 0:21 Can you see? 0:22 They're like, hollow on the inside 0:23 and that's a shell of crispy corn flake. 0:25 Male Do you think you're getting cheated 0:27 'cause it's hollow inside? 0:28 - No, I don't think I'm getting cheated at all, 0:29 because I think I get more flake in fact, 0:31 because there's one on top, 0:32 and there's one on the bottom like this, see? 0:34 And that way, it's like getting two flakes in one. 0:36 Male Great. 0:40 - Some guy just sitting around inventing this stuff? 0:41 Male Yeah. 0:42 - I don't know, you can close down your laboratory now, 0:44 because I think you got a winner. 0:46 Narrator New Post Puffed Corn Flakes. 0:48 Puffed to be crisper than plain corn flakes. 0:50 Voiceover Post Cereals make breakfast 0:53 a little bit better. 0:56

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