Post: Post-Tens Cereal Packs, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (chime) 0:01 Announcer Hello, ready for breakfast? 0:02 (chime) 0:05 - Mm, Post-Tens. Wonder which Post cereal they'll choose 0:07 this morning, mother. 0:09 With seven different Post cereals, 0:11 each in its own box, and with 10 boxes, 0:13 it's fun deciding. 0:16 Sure, that's one way to do it. 0:18 They all taste good. 0:20 And for even more breakfast fun, 0:22 (chime) 0:24 look. You can get these special Post cereal bowl 0:25 and mug sets for your children. 0:27 See, this set pictures the Post Sugar Rice Crinkles Clown. 0:29 - Get me! 0:33 Announcer And this set, the Post Sugar Crisp Bear. 0:33 - Get us! 0:36 Announcer Get both sets. 0:38 They're made of gaily colored plastic 0:39 that's good and sturdy. 0:41 The embossed figures are brightly painted, 0:42 and each bowl and mug set is only 50 cents. 0:45 To get them, follow the easy directions 0:48 on these special packages of Post-Tens. 0:50 Next time you're at the store, 0:53 get Post-Tens and make breakfast real fun for the kids. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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