Post: Post-Tens Cereal Packs, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (animal squawks) 0:01 - (roars) Hi, I'm Lucius the Lion. 0:03 I'm one of the Post-Tens' Pup-Pets. 0:06 Get me and all my other friends. 0:09 - Like me, Racy the Rabbit. 0:11 - And me, Squeaky the Squirrel. (laughs) 0:13 - All of us, and lots more. 0:16 Yup, you'll get a Pup-Pet 0:18 with every special package of Post-Tens. (roars) 0:20 Narrator Post-Tens give you your choice 0:24 of seven fresh different Post cereals, 0:26 and your family gets their choice, too. 0:29 Enjoy your favorite Post cereal, 0:32 then take the empty box and Pup-Pet, 0:34 and presto, you've made Lucius the Lion. 0:37 - Golly, these Pup-Pets are fun to make, 0:41 and fun to play with. 0:43 Now we'll be able to put on plays. 0:45 - And make up jungle stories, too. 0:46 Narrator Start your collection of these 10 0:49 brightly colored Pup-Pets right away. 0:51 There's one Pup-Pet with every special package of Post-Tens. 0:53 Bring home Post-Tens today. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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