Post: Oat Flakes, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, this new cereal tastes like oatmeal cookies. 0:04 - Hey, it does taste like oatmeal cookies. 0:07 - And they just happen to be the first flakes 0:10 made with oats, the most nutritious grain of all. 0:12 Good idea. 0:15 ♪ Post Oats Flakes ♪ 0:17 ♪ Fresh idea ♪ 0:18 ♪ Post Oat Flakes ♪ 0:20 ♪ Taste so good ♪ 0:21 ♪ Post Oat Flakes ♪ 0:22 ♪ Get the taste of oatmeal cookies ♪ 0:24 ♪ In the first flakes made with oats ♪ 0:27 ♪ Get the good of wholesome oats ♪ 0:30 ♪ in new Post Oat Flakes fresh from Post ♪ 0:32 ♪ Good idea ♪ 0:35 Man Get all the strength of oats. 0:37 The nourishment and strength 0:40 of nature's most nutritious grain. 0:41 ♪ Good idea ♪ 0:44 - Post Oat Flakes 0:45 ♪ Good for you ♪ 0:46 - Post Oat Flakes 0:48 ♪ Crunchy too ♪ 0:49 - Post Oat Flakes. 0:51 They taste like oatmeal cookies. 0:52 ♪ Good idea ♪ 0:55 - And just a little bit better. 0:56 ♪ Post Oat Flakes ♪ 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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