Post: Honeycomb Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Come to the Honeycomb Hideout. 0:01 Kid It's Big Boris! 0:03 - Big Boris, circus strongman! 0:04 Want big cereal! 0:07 - Honeycomb's big! 0:09 - And it's got a big bite. - Post Honeycomb cereal is big! 0:12 - And part of a balanced breakfast. 0:13 Child If you can read this, you're too close! 0:15 Child We've got a convoy! 0:19 - Don't shake me up! 0:21 - Why not? 0:21 - I'm dynamite! 0:22 (children giggle) Announcer One super lite-up sticker in each 0:24 specially marked box of Honeycomb. 0:26 Child Keep on biking! 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:22:55