Post: Honeycomb Cereal, 1970

Year Published: 1970

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engine revs) 0:04 (light upbeat music) 0:07 - When you got a license to ride, 0:09 you know where to ride to. 0:11 Ride for Post Honey Comb. 0:13 Get the greatest present that ever came in a great cereal. 0:15 The new 1970 plates from all 50 states, 0:18 real metal, real tough and they're free. 0:21 One free in every box. 0:24 Put them on your machines and ride out, 0:26 by Post Honey Comb. 0:29

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John W. Hartman Center for Sales Advertising & Marketing History

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