Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Honeycomb ♪ 0:01 ♪ Honeycomb ♪ 0:03 ♪ Well to start a good day ♪ 0:05 ♪ Started nice and sunny ♪ 0:06 ♪ In a honey of a way ♪ 0:08 ♪ Like a bee have honey ♪ 0:09 ♪ And no matter where you are ♪ 0:10 ♪ It'll be like home ♪ 0:11 ♪ When you have Post Honeycomb ♪ 0:13 ♪ Honeycomb ♪ 0:15 ♪ Breakfast good as honey ♪ 0:16 ♪ New Honeycomb ♪ 0:17 ♪ For your own ♪ 0:18 ♪ Tomorrow morning and you're home sweet home ♪ 0:19 ♪ Enjoy the eating treat called Honeycomb ♪ 0:21 ♪ Honeycomb ♪ 0:24 ♪ Breakfast good as honey ♪ 0:25 ♪ Post Honeycomb for your own ♪ 0:26 ♪ For a real good treat ♪ 0:28 ♪ For your breakfast eat ♪ 0:29 ♪ Post Honeycomb ♪ 0:30 ♪ Honeycomb ♪ 0:33 ♪ And now you dig right in ♪ 0:35 ♪ And your spoon (indistinct) ♪ 0:36 ♪ Out of Honeycomb ♪ 0:38 ♪ And you have a ball ♪ 0:39 ♪ 'Cause Honeycomb tastes so good and crisp ♪ 0:40 ♪ Makes you smack your lips ♪ 0:43 Narrator This new corn cereal is crisp, 0:45 light, 0:47 just right for the whole family. 0:48 ♪ Honeycomb ♪ 0:50 ♪ Post cereals make breakfast ♪ 0:53 ♪ A little bit better ♪ 0:55 - Post cereals, 0:57 from General Foods. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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