Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (wind whistling) 0:01 - Honeycomb Kid, my sister's lost in the snow 0:02 and night's coming. 0:04 - Come on. We'll take the polar bears. 0:05 ♪ Honeycomb ♪ 0:07 ♪ Breakfast sweet as honey ♪ 0:08 ♪ Post Honeycomb for your own ♪ 0:09 - How you gonna find her? 0:11 - Don't know yet, but I'm glad I have my Honeycomb. 0:12 Post Honeycomb is now bite sized, 0:15 crisper, crunchier, better than ever. 0:17 I'll lasso the moon and use it for a searchlight. 0:19 - There she is. 0:22 - Honeycomb Kid, you're my hero. 0:23 ♪ Now a box of treat that is really sweet ♪ 0:25 ♪ Post Honeycomb ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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