Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (wind whistling) 0:01 - Honeycomb Kid! Honeycomb Kid! 0:02 (bears growling) 0:04 My sister's lost in the snow and night's coming! 0:06 - Then there's no time to lose. 0:08 We'll take the polar bears. 0:10 ♪ Honeycomb, breakfast sweet as honey ♪ 0:11 ♪ Post Honeycomb for your own ♪ 0:13 ♪ Now crispy, crunchy, a treat at home ♪ 0:15 ♪ New bite-size, right-size Honeycomb ♪ 0:17 Johnny How're you gonna find her? 0:21 Honeycomb Kid Don't know yet, 0:22 but I'm glad I have my Honeycomb. 0:23 Announcer Post Honeycomb is now bite-sized, 0:26 crisper, crunchier, better than ever. 0:28 - Honeycomb Kid's coming to save 0:31 our daughter lost in the snow. 0:33 - I'll lasso the moon and use it for a search light. 0:35 ♪ Honeycomb, breakfast sweet as honey ♪ 0:38 ♪ Post Honeycomb for your own ♪ 0:39 ♪ Now a bite-size treat that is really sweet ♪ 0:42 ♪ Post Honeycomb ♪ 0:44 Johnny There she is, and she's safe! 0:46 - Honeycomb Kid, you're my hero. 0:48 You, too, Johnny. 0:51 ♪ Now a bite-size treat that is really sweet ♪ 0:54 ♪ Post Honeycomb ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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