Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (river rushing) 0:01 - Ma! The river's gonna flood the channel, 0:03 we're plumb out of cereal! 0:05 - The Honey Comb kid'll get through. 0:06 He's a good provider. 0:08 ♪ Honey Comb ♪ 0:10 ♪ Breakfast sweet as honey ♪ 0:11 ♪ Post Honey Comb ♪ 0:12 ♪ For your home ♪ 0:13 ♪ Tomorrow morning in your home sweet home ♪ 0:14 ♪ Enjoy the eatin' treat of Honey Comb ♪ 0:17 - Honey Comb kid's comin'. 0:19 - Ridin' twin buffaloes! 0:21 - Gotta bring those folks Post Honey Comb. 0:23 ♪ Honey Comb ♪ 0:26 ♪ Breakfast sweet as honey ♪ 0:27 ♪ Post Honey Comb ♪ 0:28 ♪ For your home ♪ 0:29 ♪ What a real good treat, ♪ 0:31 ♪ Havin' breakfast sweet as Honey Comb ♪ 0:32 Honey Comb Kid This new corn cereal 0:35 is a baked crisp treat. 0:36 Sweet as honey all through. 0:38 But, I gotta stop that river. 0:40 I'll turn it into a circle. 0:42 - What a man that Honey Comb kid is. 0:45 Lassoed the river. 0:47 - And brought us new Post Honey Comb! 0:49 ♪ What a real good treat, ♪ 0:52 ♪ Havin' breakfast sweet as Honey Comb! ♪ 0:52 Narrator Watch for Spy Master from Post. 0:55 The greatest toy you ever. 0:57

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