Post: Honeycomb Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (loud crashing) 0:02 - Help, help! 0:07 - Honeycomb Kid, logs are gonna crash into the bridge 0:08 and my brother's trapped on the bridge! 0:10 (horse whinnying) 0:12 - Then there's no time to lose. 0:13 We'll go by dolphin. 0:14 ♪ Honeycomb, breakfast sweet as honey ♪ 0:15 ♪ Post Honeycomb for your own ♪ 0:17 ♪ Now, crispy, crunchier, treat at home ♪ 0:19 ♪ New bite size, right size, Honeycomb ♪ 0:22 - How are you gonna stop the logs from hitting the bridge? 0:26 - I don't know yet, but I'm glad I have my Honeycomb. 0:28 Post Honeycomb is now bite-sized. 0:31 Crisper, crunchier, better than ever. 0:34 - Honeycomb Kid's coming to save us along the bridge. 0:37 ♪ And he's got Billy with him, great day ♪ 0:40 ♪ Honeycomb, breakfast sweet as honey ♪ 0:42 ♪ Post Honeycomb for your own ♪ 0:44 ♪ Now a bite-sized treat that is really sweet ♪ 0:47 ♪ Post Honeycomb ♪ 0:49 - Honeycomb Kid's my hero. 0:52 - I'm going to eat his cereal forever. 0:53 ♪ Now a bite-sized treat that is really sweet ♪ 0:55 ♪ Post Honeycomb ♪ 0:58

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