Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Honeycomb ♪ 0:01 ♪ Honeycomb ♪ 0:03 ♪ Well to start a good day ♪ 0:05 ♪ Start it nice and sunny ♪ 0:06 ♪ In a honey of a way like a bee have a honey ♪ 0:07 ♪ And no matter where you are ♪ 0:10 ♪ It'll feel like home ♪ 0:11 ♪ When you have Post Honeycomb ♪ 0:12 ♪ Honeycomb ♪ 0:14 ♪ Breakfast good as honey ♪ 0:15 ♪ New Honeycomb for your home ♪ 0:17 ♪ Tomorrow morning in your home sweet home ♪ 0:19 ♪ Enjoy the eatin' treat called Honeycomb ♪ 0:21 ♪ Honeycomb ♪ 0:24 ♪ Breakfast good as honey ♪ 0:25 ♪ Post Honeycomb for your home ♪ 0:26 ♪ For a real good treat for your breakfast ♪ 0:28 ♪ Eat Post Honeycomb ♪ 0:30 ♪ Honeycomb ♪ 0:33 ♪ And now you dig right in ♪ 0:35 ♪ And you spoon up all that Honeycomb ♪ 0:36 ♪ And you have a ball ♪ 0:38 ♪ 'Cause Honeycomb tastes so good and crisp ♪ 0:39 ♪ Makes you smack your lips ♪ 0:43 Announcer This new corn cereal is crisp, light, 0:44 just right for the whole family. 0:47 ♪ Honeycomb ♪ 0:50 ♪ Post cereals make breakfast a little bit better. ♪ 0:52 Announcer Post cereals from General Foods. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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