Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (fire crackles) 0:01 - Grandpa, a forest fire's blocking the road to town! 0:02 - And we're out of cereal. 0:05 - The Honeycomb Kid will take care of things. 0:07 He's a hero! 0:09 ♪ Honeycomb ♪ 0:10 ♪ Breakfast sweet as honey ♪ 0:11 ♪ Post Honeycomb for your own ♪ 0:13 ♪ Tomorrow morning in your home sweet home ♪ 0:15 ♪ Enjoy the eatin' treat called Honeycomb ♪ 0:17 (Honeycomb Kid crunches) 0:19 - Honeycomb Kid's coming! 0:20 - Riding a golden eagle! 0:23 - Gotta bring those folks Post Honeycomb. 0:24 ♪ Honeycomb ♪ 0:27 ♪ Breakfast sweet as honey ♪ 0:28 ♪ Post Honeycomb for your own ♪ 0:29 ♪ What a real good treat ♪ 0:31 ♪ Having breakfast sweet as Honeycomb ♪ 0:32 - This new corn cereal is real sweet. 0:35 A big, crisp treat, sweet as honey all through. 0:38 Now, to squeeze all the water out of this raincloud 0:40 and put out the fire. 0:43 (fire sizzles) 0:45 - What a man, that Honeycomb Kid! 0:45 (eagle screeches) 0:47 He put out the forest fire! 0:48 - And brought us new Post Honeycomb! 0:50 ♪ What a real good treat ♪ 0:52 ♪ Having breakfast sweet as Honeycomb ♪ 0:53 ♪ Post cereals make breakfast ♪ 0:55 ♪ A little bit better ♪ 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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