Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Grandpa a forest fire is blocking the road to town! 0:02 - And we're out of cereal. 0:05 - The Honeycomb kid is going to take care of this. 0:07 He's our hero! 0:09 ♪ - Honeycomb, breakfast sweet as honey toast ♪ 0:11 ♪ Honeycomb for your home. ♪ 0:13 ♪ Tomorrow morning in your home sweet home, ♪ 0:14 ♪ enjoy the eatin' treat called Honeycomb. ♪ 0:17 - Honeycomb kids! 0:21 - Riding a golden eagle. 0:22 ♪ - Gotta bring those folks Post Honeycombs. ♪ 0:24 ♪ Honeycombs, breakfast sweet as honey toast ♪ 0:27 ♪ Honeycomb for your home. ♪ 0:29 ♪ What a real good treat ♪ 0:31 ♪ having breakfast sweet as Honeycomb. ♪ 0:32 Narrator The best new corn cereal is real sweet. 0:35 A big crisp treat, sweet as honey all through. 0:38 Now to squeeze all the water out of this rain cloud 0:40 and put out the fire. 0:43 - What a man that Honeycomb, he put out the forest fire! 0:45 - And brought us new Post Honeycomb. 0:50 ♪ - What a real good treat having breakfast sweet ♪ 0:52 ♪ as Honeycomb. ♪ 0:54 ♪ Post cereal's made breakfast a little bit better. ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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