Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (boulders tumbling) 0:01 - Grandma. 0:04 There's an avalanche, gonna wreck the town. 0:04 And we're out of cereal. 0:07 - The Honeycomb Kid will get through. 0:08 He's our hero. 0:10 ♪ Honeycomb. Breakfast sweet as honey. ♪ 0:12 ♪ Post Honeycomb. For your bowls. ♪ 0:13 ♪ Tomorrow morning in your home sweet home ♪ 0:16 ♪ Enjoy the eating treat called Honeycomb ♪ 0:18 - Look, Honeycomb Kid's coming. 0:21 Kid Riding a wildcat chariot. 0:23 - Gotta bring those folks Post Honeycomb. 0:25 ♪ Honeycomb. Breakfast sweet as honey. ♪ 0:28 ♪ Post Honeycomb. For your bowls. ♪ 0:30 ♪ What a real good treat, ♪ 0:32 ♪ Having breakfast sweet as Honeycomb ♪ 0:33 Honeycomb Kid This new corn cereal is real sweet. 0:36 A big crisp treat, sweet as honey all through. 0:39 Now to blow that avalanche away. 0:41 (Honeycomb Kid blowing) 0:44 Grandma What a man that Honeycomb Kid is. 0:46 Blew the avalanche away. 0:48 - And brought us new Post Honeycomb. 0:50 ♪ What a real good treat ♪ 0:52 ♪ Having breakfast sweet as Honeycomb ♪ 0:53 ♪ Post Cereal's made breakfast a little bit better ♪ 0:56

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