Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Linus roaring) 0:00 - I am Linus the Lionhearted. 0:01 I have the strength that comes from oats! 0:03 (tail smacking) 0:07 (hunter whooshing) That's what lionhearted means! 0:08 I get my strength from new Post Heart of Oats, 0:10 the lionhearted cereal that gives you 0:14 nourishment oatmeal in a delicious new way. 0:16 Yonder little kid can show you what I'm roaring about. 0:22 Hey, friend! 0:25 Little Kid Help, a lion! 0:26 - Don't be scared, friend, 0:28 because now you have got the strength of oats 0:29 from the lionhearted cereal. 0:32 What do you say? 0:34 (little kid roaring) 0:35 (Linus whooshing) 0:36 See what I mean? 0:37 These dandy, delicious, crisp little hearts 0:39 are made with oats, 0:42 the most muscle-building cereal grain there is. 0:42 Ask your mom to pick up Post Heart of Oats 0:46 and be lionhearted, like me and my friend. 0:50 - Get lionhearted strength! 0:53 Linus From Post Heart of Oats! 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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