Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Imagine with this light crisp cereal, 0:01 you can get all the nourishment of oatmeal. 0:03 For this is Post Heart of Oats, 0:06 a new kind of ready-to-eat cereal 0:08 that gives you the nourishment of oatmeal. 0:10 - But without cooking, what a blessing! 0:12 I'll show you why. 0:15 See that gang of mine? 0:16 Always on the go, 0:18 and there's nothing better for them than oats 0:19 for all that protein, and vitamins and minerals. 0:21 And for those shenanigans, they need all those things. 0:24 (bell ringing) 0:28 Well, with Heart of Oats they get 0:30 all the nourishment of oatmeal both in summer and winter 0:31 in a fun way, the way they like to eat cereal. 0:34 And I don't have the nuisance of cooking. 0:37 Announcer Now you can get all the nourishment of oatmeal 0:40 with Post Heart of Oats in milk. 0:43 Crisp and light, so light it fairly dances on milk. 0:45 So give your family the strength of oats 0:49 with new Post Heart of Oats. 0:51 - You know something? 0:54 They taste just a little bit better! 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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