Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Imagine with this light crisp cereal, 0:01 you can get all the nourishment of oatmeal, 0:03 for this is Post Heart Of Oats, 0:06 a new ready-to-eat cereal 0:08 with all the nourishment of oatmeal. 0:09 - But without cooking. What a blessing. 0:11 That gang of mine 0:14 needs lots of nourishment, 0:15 the kind that oats can give them; 0:16 and they get it in a fun way, 0:17 with Post Heart Of Oats and milk. 0:19 Narrator Now you can get the strength of oats 0:21 with Post Heart Of Oats. 0:23 - And you know something? 0:25 They taste just a little bit better. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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