Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Imagine, with this light, crisp cereal, 0:01 you can get all the nourishment of oatmeal, 0:03 for this is new Post Heart of Oats. 0:06 Gives you all the nourishment of oatmeal, 0:09 without the nuisance of cooking. 0:10 Light, crisp, ready to eat, 0:12 just add milk and give your family the strength of oats 0:15 with Post Heart of Oats. 0:17

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John W. Hartman Center for Sales Advertising & Marketing History

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