Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Imagine with this light crisp cereal, 0:01 you can get all the nourishment of oatmeal, 0:04 for this is Post Heart of Oats, 0:06 a new ready to eat cereal 0:08 with all the nourishment of oatmeal. 0:09 - But without cooking, 0:12 that family of mine needs nourishment, 0:13 lots of it, the kind that oats can give them. 0:16 Narrator And they can get it 0:18 with Post Heart of Oats and milk. 0:19 So give y'all family, 0:21 the strength of oats with new Post Heart of Oats. 0:22 - And you know something, 0:25 they taste just a little bit better. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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