Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (roars) I am Linus the Lionhearted 0:00 with a new delicious, crisp cereal, Post Heart of Oats. 0:04 Gives you the nourishment of oatmeal. 0:09 What do you say? 0:12 (woman growls) 0:13 Yeah, the nourishment of oatmeal. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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