Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> What a droopy group. 0:03 >> (roaring) 0:06 >> What? 0:07 >> Good morning, Madame. 0:08 I am Linus the Lionhearted. 0:09 >> Shh! 0:11 You just might wake them up. 0:12 >> What they need is the 0:14 strength of oats, which I get 0:15 this ferociously delicious way-- 0:16 Post Heart of Oats. 0:19 The lionhearted cereal-- the 0:21 only cereal that gives you the 0:23 nourishment of oatmeal, puffed 0:24 and ready to eat. 0:27 What do you say? 0:28 >> Are you a people eater? 0:30 >> Please, Lady, I am an oat 0:31 eater! 0:34 These crisp hearts provide the 0:34 vitamins and protein of hot 0:36 oatmeal in a delicious new way. 0:37 >> Mm, oats, huh? 0:40 >> Not just oats. 0:41 Post Heart of Oats. 0:43 >> Good for sleepyheads, huh? 0:45 >> Madame, I guarantee they will 0:47 get the nourishment of oatmeal. 0:48 >> Well, what do you say? 0:51 >> (roaring) 0:53 >> Post Hearts of Oats. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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