Post: Grape-Nuts Flakes Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Morning is a glorious time of day 0:02 when you have energy to dance 0:05 through work and dance through play. 0:06 - That's right, no mid-morning letdown for me. 0:08 Narrator You must know the value 0:11 of a Grape-Nuts Flakes breakfast. 0:12 - Yes, Grape-Nuts Flakes is food energy in a bowl. 0:14 A whole morning's worth. 0:18 Narrator Make Grape-Nuts Flakes your rule 0:20 and you won't have mid-morning letdown. 0:22 You'll enjoy your baking, your shopping, 0:25 driving the kids from school. 0:29 Narrator And the whole family loves 0:31 that Grape-Nuts flavor, right, Susie? 0:33 - They're delicious, and just a little bit better. 0:35 ♪ Most any cereal is fine with me ♪ 0:40 ♪ As long as you spell it P-O-S-T ♪ 0:42 ♪ 'Cause all Post cereals happen to be ♪ 0:45 ♪ Just a little better ♪ 0:47 ♪ A little bit better ♪ 0:49 (horn whistling) 0:50 ♪ A little bit better ♪ 0:51 ♪ Than any other cereal happens to be ♪ 0:53 Narrator No mid-morning letdown 0:56 with Post Grape-Nuts Flakes. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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