Post: Grape-Nuts Flakes Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Star Slugger, Jim Gentile hits one down 0:02 the first base line. 0:04 - You're out dad! 0:05 Narrator Hey, what team's this? 0:07 - We're the Gentile team. 0:09 - Fastest growing team in America. 0:10 Narrator What's big on the training table? 0:12 Jim Gentile Post Grape Nuts Flakes 0:13 are big at our training table. 0:14 Narrator Why's that? 0:16 Jim Gentile Because they're made of whole wheat 0:17 and we know that's real good for you. 0:18 - We like them best. 0:20 - Yeah, they got malt and honey in them. 0:22 - All that malt and honey they put in Grape Nuts Flakes 0:24 makes them sweeter than any other wheat flakes, 0:26 and they help keep my favorite team growing. 0:28 - Come on Scott. 0:31 (plate clanging) Jim Gentile Start your day a little bit better, 0:33 the sweetest tasting wheat flakes ever. 0:34 - They're real sweet. 0:36 Jim Gentile Post Grape Nuts Flakes. 0:38

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John W. Hartman Center for Sales Advertising & Marketing History

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