Post: Grape-Nuts Flakes Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Nobody can handle wild horses like a cowboy, 0:01 roping 'em, fighting 'em up to the hitching post, 0:03 holding him until his arms ache. 0:06 But for a job like that, you've got to stay in training. 0:07 So, here at the ranch 0:11 we make our breakfast table a training table 0:12 with big bowls and new Post Grape-Nuts Flakes, 0:15 the training table cereal. 0:18 There's a whole grain, a very special wheat in every flake 0:20 and everybody knows that whole wheat 0:23 helps you build up your muscle and strength, 0:24 gives you that whole wheat power. 0:27 You'll like getting that whole wheat power 0:29 from Grape-Nuts Flakes 0:30 because they're made a brand new way 0:32 that tastes sweeter, crispier 0:34 than any other wheat flakes you've ever eaten. 0:35 And each flake has a special roasted-in curl 0:38 to help keep it crispier, 0:40 right down to the bottom of the bowl. 0:42 - Tomorrow, you boys and girls do 0:44 what Joey and I do every day. 0:46 Make your breakfast table a training table, too, 0:48 with Post Grape-Nuts Flakes. 0:51 Get that whole wheat power. 0:53 Build up your muscle, your strength, your speed. 0:55 To get it what it takes, eat Grape-Nuts Flakes, 0:58 the training table cereal. 1:01

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